Privacy Policy

This Privacy Policy (herein referred to as “Policy”) explains how Underworld Publishing House LLC (herein referred to as the “Company,” “we,” “us,” or “our”) processes Personal Data that we collect from you (herein referred to as the “Subscriber”) as a Controller.

  1. DEFINITIONS.

    1. “Controller” means the natural or legal person, public authority, agency, or other body, which alone or jointly with others, determines the purposes and means of processing Personal Data.

    2. “Personal Data” means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

    3. “Service(s)” means E-Book publishing and reading.

    1. “Subscriber” means the natural or legal person who has subscribed to the Service(s) by agreeing to the Terms.

    2. “Terms” means the binding contract between the Company and Subscriber that governs the Subscriber's access and use of the Service(s).

  2. DATA COLLECTION.

    The Subscriber directly provides the Company with most of the data we collect. The Company collects Personal Data from the Subscriber from the following sources:

    FunBookshelf.com

  3. PROCESSING OF PERSONAL DATA.

    1. The Company processes the Subscriber's Personal Data to:

      For Authors:

      1. Identity Verification: To ensure the authenticity of content creators, we collect personal information for account verification, preventing spam, and protecting copyrights.

      2. Royalty Administration: We gather financial and tax-related information to accurately calculate, report, and pay royalties for books sold or subscribed to, adhering to legal and fiscal obligations.

      3. Content Management: Your data helps us manage your published works, including metadata like authorship, which is crucial for proper attribution and cataloging.

      4. Marketing Support: With your permission, we use your data to promote your work through marketing campaigns, newsletters, or events tailored to your book genres or themes.

      5. Communication: We collect contact details to inform you about platform updates and policy changes, or to offer personalized support related to your publications.

      For Readers:

      1. Account Creation: Basic personal information is collected to create and manage your account, ensuring secure and personalized access to our services.

      2. Purchase and Subscription Management: Your payment and address information are necessary for processing transactions, managing subscriptions, and delivering e-books.

      3. Personalization of Experience: By understanding your reading preferences from your interactions with our platform, we can offer recommendations, tailor content, and improve your overall experience.

      4. Customer Support: Your data enables us to provide prompt and personalized assistance with any issues or inquiries you might have.

      5. Community Building: We use limited personal data to facilitate community interactions, like book clubs or author-reader ǪCA sessions, enhancing the social aspect of reading.

      For Both Authors and Readers:

      1. Analytics and Platform Enhancement: We collect usage data to analyze trends, understand reader behavior, and refine our platform's features, ensuring we meet user needs effectively.

      2. Legal and Regulatory Compliance: We adhere to data protection laws like GDPR and CCPA, collecting only what is necessary to comply with legal requirements, including data security and anti-fraud measures.

      3. User Feedback: To improve our services, we might collect feedback through surveys or direct communications, ensuring we evolve based on user experiences and suggestions.

      4. Security: Data collection aids in maintaining a secure platform by identifying and mitigating risks like unauthorized access or cyber threats.

      1. Data Protection and Privacy:

        1. All personal data is handled with respect to privacy laws, including GDPR's principles of transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, and confidentiality.

        2. Under CCPA, California users have specific rights regarding their personal information, including the right to know, delete, and opt-out of data sales.

        3. Control Over Your Data:- You have control over your personal data through your account settings where you can update, correct, or delete your information. You can also manage your marketing preferences or consent at any time.

        4. We ensure that any third-party services we work with for processing payments, analytics, or other services respect the same privacy standards and are contractually bound to protect your data.

        5. By collecting this data, we aim to provide a seamless, secure, and personalized experience for both our authors and readers, while ensuring compliance with data protection regulations and maintaining the highest standards of privacy and security.

        1. The Company will generally collect Personal Data from Subscribers only where it needs to create a contract with the Subscriber, where the processing is in the Company's legitimate interests and not overridden by the Subscriber's data protection interests or fundamental rights and freedoms, or where the Company has the Subscriber's consent. In some cases, the Company may also have a legal obligation to collect Personal Data from the Subscriber.

        2. If the Company processes Personal Data with the Subscriber's consent, the Subscriber may withdraw their consent at any time.

  4. SHARING OF PERSONAL DATA.

    1. The Subscriber acknowledges that the Company may share the Subscriber's Personal Data with its group companies and third-party service providers to order the Subscriber the Company's Service(s) and/or send information or updates about the Service(s).

    2. When the Company processes the Subscriber's order, it may send the Subscriber's Personal Data and use the resulting information from credit reference agencies to prevent fraudulent purchases.

    3. Purpose of Sharing Personal Data on FunBookShelf.com E-book Publishing Platform:

      1. For Authors:

        1. Account Creation and Verification: To ensure the security of our platform and protect against fraud, we require personal information to verify your identity when you create an account or publish content.

        2. Royalty Management: We collect necessary financial information to accurately process and distribute your royalties for each book sold, adhering to legal obligations like tax reporting.

        3. Content Attribution: Your personal data is used to correctly attribute books to you, manage copyright, and provide you with credit for your work.

        4. Marketing and Promotion: With your consent, we might use your data for promotional activities, such as featuring you in newsletters or at events, to help promote your books.

        5. Support and Communication: We use your contact information to communicate with you about your books, updates to our platform, or to provide personalized support.

      2. For Readers:

        1. Personalization: We analyze your reading preferences to offer book recommendations, personalize your experience, and improve our content offerings.

        2. Purchase and Delivery: Your personal and payment information is necessary to complete book purchases, manage subscriptions, and deliver digital content securely.

        3. Customer Support: We use your data to handle inquiries, resolve issues related to purchases, or assist with account management.

        4. Community Engagement: Your profile information might be shared in community spaces to facilitate interaction, book discussions, or to connect with other readers or authors with similar interests.

        5. Marketing and Newsletters: With your permission, we might send you information about new releases, promotions, or events based on your reading habits, ensuring you're always in the loop about books you might enjoy.

      3. For Both Authors and Readers:

        1. Analytics and Platform Improvement: We use aggregated, anonymized data to understand trends, improve our platform's functionality, and enhance user experience without identifying individuals.

        2. Legal Compliance: We collect and process data to comply with laws like GDPR and CCPA, ensuring we meet our legal obligations regarding data protection, tax, and anti-fraud measures.

        3. Security: Personal data helps us in implementing security measures to protect against unauthorized access, data breaches, or misuse of our platform.

    4. Compliance Commitments:

      1. Under GDPR, we ensure that your personal data is processed lawfully, transparently, and for specified, legitimate purposes. You have rights to access, correct, delete, or restrict the processing of your data.

      2. Under CCPA, California residents have the right to know what personal information we collect, to request deletion of this information, to opt-out of the "sale" of personal information, and to non-discrimination for exercising these rights.

    5. Data Sharing:

      1. We might share your data with third-party services for payment processing, analytics, or marketing with your consent or where necessary for fulfilling our contractual obligations to you.

      2. All third parties are bound by confidentiality agreements and compliance with data protection laws.

    6. Your Control:

      1. You can manage your privacy settings, withdraw consent for data processing, or request information about how your data is used through your account settings or by contacting us directly.

    This statement outlines the purpose of sharing personal data on our e-book publishing platform, emphasizing our commitment to privacy, security, and legal compliance while enhancing your experience as an author or reader.

  5. RETENTION OF PERSONAL DATA.

    1. The Company retains the Personal Data when an ongoing legitimate business requires retention of such Personal Data.

    2. In the absence of a need to retain Personal Data, the Company will either delete or aggregate it. If this is not possible, the Company will securely store your Personal Data and isolate it from any further processing until it is deleted.

  6. SECURITY OF PERSONAL DATA.

    The Company uses appropriate technical and organizational measures to protect the Personal Data it collects and processes. These measures are designed to provide a high level of security appropriate to the risk of processing the Subscriber's Personal Data. If you are a Subscriber and have any concerns about the security of your Personal Data, please contact us immediately.

  7. MODIFICATION.

    The Company keeps this Policy under regular review and may update this webpage at any time. This Policy may be amended at any time, and the Subscriber shall be notified only if there are material changes to this Policy.

  8. CONTACT DETAILS.

    If you have any concerns about this Policy, please get in touch with us at contact@FunBookshelf.com.